Things to Consider When Designing and Printing Marketing Collateral
by Colleen Davis
Creative small business owners seek to utilize every avenue available to get their messages out. The interactive world is obviously hugely popular today. However, many business owners focus online exclusively to the detriment of their overall marketing strategy. This leaves out two other highly effective methods.
The first is direct mail. Brochure printing and flyer printing can achieve high ROI. Long print runs with limited variable data can yield a very economical per unit price. Poster printing also is obviously in this group as well. Properly targeted, a direct mail campaign can effectively reach your niche market. Additionally, a well placed poster can grab as many eyeballs as an online ad while costing even less.
Direct mail should ideally be targeted at a niche market. Attempting to convey your message to the larger general public is a tall order for a small business owner. You must identify the right niche to fit with your particular product or service. If this niche is under served then your prospects become brighter.
Trade shows are the next component of a comprehensive marketing strategy. Along with trade shows obviously come with promotional items. Most suggest these items should be durable and live to send your message as long as possible. There are also many studies seeking to ascertain the appropriate color choices for these items. Psychologists have come up with an overall guideline as to what color to pick for which items.
Black is a good color for items given to business partners. White is ideally suited to items given to those in the health industry. Blue is a good general color for gifts to men, whereas pink is obviously a good color for those given to women. Party and fun items can be red. Those in finance should receive a green item. Orange is an appropriate color for items distributed to the construction industry or any other focused on safety. IT personnel tend to enjoy gray gifts for some unexplained reason.
Careful color selection can impact the effectiveness of your item. The more prominently the recipient displays it, then the more people who will see it. In addition to the color, you obviously must include all the requisite information with clear and concise verbiage. A great item which conveys no information is worthless to you.
The process doesn’t end once the item is in the receiver’s bag. Follow up is critical. The sales rep must track the gift recipients and target them for a follow up call at the appropriate time. Leads expire quickly and unless exploited end up in your competitor’s stable of clients.
Color is important. Next time you are picking out promotional items keep this in mind. Know who the recipient is and what will move them. Pick some durable. Choose the right color. These simple rules will allow for a higher ROI on your promotional item expenditures.
For more information, you can visit this page on brochure printing and flyer printing
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Original Source: Things to Consider When Designing and Printing Marketing Collateral