by Bryony ThomasTechnological advances in recent years have increased the influence of science, particularly statistics and mathematical modelling, on marketing. Where once marketing was seen as a ‘dark art’, it is now very much a data-driven process. Is it time to sack the agencies and hand your marketing to the analysts?
In a previous article (What […]
by Nate RodnayCompanies struggle to find out what makes their customers “tick” while budget constraints make finding the best customers and prospects more difficult. Without a way to manage and utilize the collected customers information effectively, companies are finding themselves prisoners of their data warehouses and databases since data in and of itself has no […]
by David ZHENGThese are uncertain times in the housing and home improvement industry, especially for arenas that may be considered non-essential to consumers, such as fence, deck & rail (FDR) products. This all-new SBI report covers the market for residential FDR products made from wood, metal, vinyl, plastic and concrete. While many market studies strive […]
by Bob LeducWhy Postcard Marketing Works So Well In The Internet Age
Copyright 2008 Bob Leduc
http://BobLeduc.com
You may be surprised to know that postcards produce better results today than they did before the development of the Internet. There are 7 major reasons why this is happening.
1. Postcards Use A Modern Communication Style
A postcard delivers […]
by Jody GabourieMany small business owners dislike marketing and do it grudgingly, even though we know it’s absolutely key to having any success.
There are many reasons why people seem to procrastinate with their marketing: they don’t really understand the tactic or strategy they are using, they don’t feel comfortable doing it, or they can’t […]
by Isaac RubensBusiness promotion using Custom printed products is an essential element to your marketing, no matter what you business is. What better way can you think of than with promotional products that keep your company in front of your customers?
Television and radio advertising are quite costly, and the exposure of your promotional message to […]
by Kaye Z. MarksThere are two different ways you can look at the promotional items that you hand out at tradeshows. The first is the initial impression that your item has on people when they first get it. The second has to do with what theyre going to do with it once the tradeshow is […]
by Kaitlyn MillerMarketing isnt something that everyone just immediately knows how to do the first time they sit down to sketch out a marketing plan.
It can take a long time to really get a strong marketing approach down, and there are some people who have been in the game for a long time without fully […]
by Daniel BlaskMultilevel marketing exists mainly to help companies recruit more sales people for their affiliate marketing programs. While you may profit from persuading people to join, the profits may be few and far in between. This is because many people are not interested in joining an affiliate program or they don’t have to time […]
by Mark NagurskiAt the center of every piece of marketing is information. If nothing else, people need to know what you’ve got to sell and how they can get their hands on it. A content-led marketing campaign will look at ways to use even more information, to attract customers and possibly even entertain.
Either way, information […]
by Kaye Z. MarksThese days its a lot easier to get high quality designing software than it used to be. Not only is the software more accessible but a lot of it is easier to use than it was in years past. This stuff is being designed with the idea in mind that the everyday […]
by Matt HaydenWalk down a suburban street in any developed industrialized nation and one thing will be remarkably constant: The letterboxes will be full, often overflowing. And they won’t just contain addressed, posted mail. The bulk of the material will often be brochures and flyers advertising businesses and services, many of them local.
Certainly, many people […]
by Greg McKenzieFinding a venue that suits you can take up a lot of time, especially if you have a restricted budget. We have found that these points are important in getting you the best available deal:
Plan your event during the off peak seasons & days, Mondays & Fridays are especially good days, and […]
by Kiran TeegalaIf I take this question back to 1999-2000 the answer was simple, go to internet, search forsome companies “for eg: software companies, california” and collect email addresses from the search results and shoot an email introducing your service or product. Simple! It was the easiest and cost effective way of marketing the business. […]
by Larry SmithThe first article in this marketing success series related to was concerned with having the appropriate business mindset, a crucial element of marketing success. The second article dealt with “Coachability”. No one who is not capable of following a proven marketing system will likely ever build a successful online or direct response business. […]
by Forest MarieOne of the most important tips to succeed in Network and Internet Marketing (or business in general) is to understand the psychology of why people buy.
Human psychology is a fascinating subject and if you ever master it, you can, as the rich do, create money. Just make sure you do it with […]
by Matt HaydenI have my own flyer distribution service, and have found it to be a surprisingly effective means of promoting just about anything. Over the last few years I have put many thousands of flyers in letterboxes throughout the suburbs of Perth and Sydney.
Sure, it’s not the most intellectually challenging job. And ultimately, […]
by Jody GabourieEvery business needs a marketing framework - but many new small businesses get confused about which steps they need to take first.
I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need.
It’s like when you’re building a house (my Dad […]
by Alice CampbellThe latest trends in marketing have shown that the Banners are among the most effective marketing tools thanks to their increased exposure and durability when facing the extreme weather conditions. Therefore, you will have to try and adapt your own business to these current trends in order to gain an increased exposure. Easier […]
by Lorraine BallWhen I was growing up my parents often encouraged me to try something more then once. One of the best lessons occurred when I tried to ride a bicycle.
I was 9 when we moved to the suburbs. Coming from Brooklyn I had never ridden a bicycle. Unwilling to admit […]