by Brendon CraigieIn recent years, blogs and social media monitoring have become a fundamental part of the press office operation and many PR agencies’ bread and butter services.
As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported.
Traditional media such as magazines, newspapers and TV channels have increasing […]
by Barbara Wayman‘Make sure you have finished speaking before your
audience has finished listening.’ - Dorothy Sarnoff
Giving a PowerPoint presentation sometime soon? Probably the answer is yes. It seems
like the PowerPoint program has become a constant of the modern business world. Yet PowerPoint speeches can sometimes frustrate more than illuminate. […]
by Barbara WaymanIn over 15 years of doing marketing communications work, I’ve picked up quite a few tips on how to best get the job done. From start-ups to Fortune 100 companies, my three marketing secrets make a difference.
1. Consistency Is Key
If I had only one piece of marketing advice to […]
by Peter GallacherMany new parents sick of the rat-race have decided to work from home or set up their own business.
So called kitchen industries are booming. However, working alone can have it’s problems and it’s not a decision to be taken lightly. Good public relations could turn your business around, in this interview we spoke […]
by Katie MarcusWhen you own a small business, you need every advantage you can get. You are constantly competing with the ‘big boys’, the monster corporations that can bury you in piles of cash if they want.
One of the only advantages that you have over those big boys is your ability to interact with […]
by Paul JohnsonThere are certain aspects of working in Public Relations and Media Relations (PR) that seem to get ignored because they’re too much like hard work. Maybe it’s because a large part of Loop PR’s ethos is based in our staff members former lives as journalists that we realise the value of […]
by Ibrahim BadhusaA good and successful speaker must be aware two important things the content and structure of his speech. The speech must contain the right and relevant information and presented in a manner that sustains the hearer’s attention. A successful speaker also knows how much information the audience can absorb in one […]
by James EricksonPress releases and free publicity are possibly the two most underutilized marketing opportunities in the dental industry today. Over 90% of all the dental news I see is negative. There is a huge opening out there to promote your business and your brand in a positive way for little if any money. There […]
by Kevin SinclairWith media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they’re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
Many are misinformed about the […]
by Marsha FriedmanMost people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to […]
by Marsha FriedmanAre you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to:
*Appearing as a guest on tv […]
by Traci VanoverThere is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories […]
by Graham KellyThe media only represent the public. They are the conduit through to the public and that public really admire organisations that can ’sorry’ when they have to.
In my country, Australia, we had a gigantic example of this in February 2008 when then new Rudd government formally apologised to our aborigines for the way […]
by Christian FeaMillions of people read the newspaper every day. Many others read magazine articles. Most of those two groups combined believe and trust the better part of what they read.
What is published on those pages becomes regarded as truth, or at least it holds an inkling of truth. The stories on those pages […]
by PeterSamPEO (professional employer organization) is much more than a staffing or placement agency. As a matter of fact, PEO serves as a full-fledged HR department, relieving its client of all employment administration work. PEO shares human resources management responsibilities with its clients. PEO, is defined as a business entity that provides human resources outsourcing […]
by Sue CurrieBranding is building a relationship between a product or service and the consumer. It is how we feel about that brand that will determine whether we as consumers want to have a relationship with it or not.
I believe therefore that personal branding is the relationships an individual has with its public essentially personal […]
by Graham KellyDon’t you just love that phrase, “going forward”? Really, what other way can we go. If we could go backwards and forwards then it might make sense but, as we well know, you can only go forward in time so why use such a superfluous phrase. I’ll tell you why some people […]
by Sue CurrieSince launching my first book Apprentice to Business ACE, I have been consistently profiled in the media. It’s been a fantastic vehicle to raise my profile, enhance my credibility and build my brand. Just recently I was invited on to Sky Business News and had the opportunity to answer viewer’s questions on branding […]
by Marsha FriedmanHere’s another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest.
1. Use “Tips” as part of your segment! If your topic offers helpful advice then tips are a great way to communicate your message. Television producers want to provide their […]
by Graham KellyYou may know that it’s better to be strong in any media encounter rather than weak. But, did you know that it also can pay off to be helpful at the same time. And this applies before, during and after the actual interview with the journalist.
Remember that the interview is just one part […]