by Nancy MarmolejoPublic relations strategies are evolving in the world of social networking and Web 2.0. It’s still any business owner’s dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional media queries alone can revolutionize your profits and position you favorably in front […]
by Robert DeighTelevision interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little […]
by Graham KellyMost people get terrified if the media want to interview them for a news, current affairs or magazine program. These can be on television or radio, or be in print or on the internet. However, it’s the television or radio interview that get’s the blood curdling in most executives that I’ve met in […]
by Philip YaffeHow often have you attended a presentation where great attention apparently went into designing the slides - and apparently none into how they were used? Or the speaker played with the slides as if to entertain rather than edify?
Such idiosyncratic presentation techniques have helped give rise to the calumnious term “death by PowerPoint”. […]
by Marsha FriedmanChances are that whether you are the owner, manager, or public relations director of a company you are always looking for ways to get your name into the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company.
What […]
by Marsha FriedmanIf you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm.
What can make this decision difficult is that there are so many different kinds of public relations […]
by Marsha FriedmanAs a national pr firm who is a provider of talk radio guests, we’re frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We’ve been doing this for nearly 15 years and have found it to be an amazing marketing strategy.
With […]
by Marsha FriedmanMost people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to […]
by Marsha FriedmanIf you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms […]
by Marsha FriedmanIf you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms […]
by Philip YaffeI was recently invited to a presentation by an accomplished speaker. Needless to say, his speech was well structured, his manner relaxed and confident, his eye contact and body language excellent, etc. He normally spoke without slides, but this time he felt they would reinforce and illuminate his message. They didn’t. In fact, […]
by Marsha FriedmanBill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list.
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk […]
by Marsha FriedmanMost people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to […]
by Robert DeighComedian Bob Newhart — in his TV sitcom ages ago — did what I consider to be the best routine ever about a hapless guy being interviewed on TV for the first time.
Prior to his interview, the host tells him that the questions will be very easy. They joke around and make small […]
by Marsha FriedmanWhether you are the owner, manager, or public relations (PR) director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. What is PR? […]
by Marsha Friedman-8975In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the […]
by Marsha FriedmanIn my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the […]
by Marsha FriedmanWho doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio, […]
by Thotsaporn KhumwareeThe second thing we did to make it easy for our salesmen to sell new safety products was to help them get in the door in the first place with strong advertising and public relations support. In industry, Cadillac has a well respected name for plastics. We wanted to capitalize on […]
by Marsha FriedmanWith the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembered by consumers. Every month hundreds of thousands of new companies with stacks […]