Trademark Dilution: Part I
by Olivier A. Taillieu
* This article is for non-lawyers, or attorneys practicing in areas of law other than trademark law, seeking to familiarize themselves with the basics of trademark dilution. This article is Part I of a two part series.
Introduction
Trademark law has evolved to give what is, in essence, a quasi-property right in a “word, name, symbol or device” that identifies and distinguishes one person’s goods (or services) from those of another. 15 U.S.C.